Wednesday, September 30, 2009

PEW internet project

In class we observed the trends vin the PEW survey of how men and women, use the internet. This article seems to approach when men primarialy do online first and then relate the habits of women. It does give specific references to male use compared to women but it just says the same thing blah blah blah men do this online more then women. It was repeditive and I would think the survey a failure because it did not do and adequate breakdown of fundemental of internet use. Maybe if they popped in a few numbers, example: Men in America spend 5 billon of disposable income on home improvement items annually, while women spen 2.3 billion on shoes. So with that approach I find it interesting the men are more agressive consumers online then women. You would think with such access to millions of shoes and draperies women would go wacky spending online. Sorry for my sexus point of view. However if you review further study where men greatly outweigh women in technological field, on a laymens level men persue online use more agressively. It like cars women like they they drive them but when it comes to tinkering under the hood its a male dominanted field. As we discuss in class now... Sites seem to have a more neutral appeal overall. We viewed askmen.com which was clearly broad lines big pictures and strong colors very bold. Most sites women go to are private with the knowledge that men wouldn't actually go view it anyway.

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